HANGZHOU KAISA CAR ACCESSORY CO.,LTD.

Blue Seat Covers

As the most direct visual center in automobile living space, more and more consumers pay attention to fabrics of seat cover, and the proportion of fabrics used in seat cover is increasing. Fabrics of different styles, materials and processes are used in different positions of seat cover. Large area of coating increases the visual and tactile sense of seat cover, and also significantly improves the overall sensory quality.

The comfort of the seat cover has become an important factor for consumers to consider when buying a car. The most contact with human body in seat cover is its fabrics, whose design is mainly based on the following aspects:

(1)The overall aesthetic and comfortable needs of interior materials, including soft hand, comfortable touch, gloss, pattern and car design coordination;

(2)Demand for functionalization and low cost, including interior materials with high strength, aging resistance, wear resistance, sweat resistance, air permeability, flame retardant, light and heat resistance, bacteria resistance, chemical resistance and other physical properties, while conducive to reducing the cost of automotive parts;

(3)Process adaptability requirements for the two processing;

(4)The demand for environmental protection makes the abandoned seat cover materials not an environmental burden and can be recycled. The quality and style of seat cover can be embodied through decorative materials and color design. Material and design are two sides of a whole and are inseparable. Therefore, in the design scheme, how to make effective use of materials to make full use of the texture and function of materials is an extremely important content. The quality of seat cover is mainly manifested in the color, texture, gloss, fabric and external decoration of interior parts. Decoration design is divided into hard decoration and soft decoration. Hard decoration includes leather grain, wood grain, electroplating and paint, while soft decoration includes fabrics, artificial leather, leather, carpets, ribbons and mesh pockets.

Sensory quality refers to the overall quality of seat cover (shape design, use feeling and coordination between parts, etc.), emphasizing the subjective feeling of users. Consumers' perception of the quality of household cars is positively correlated with perceived value, that is, the better the quality of household cars consumers feel, the higher their perceived value will be.